Guidelines to Choosing the Best CPA Offers

Author: Francis M RSS Views: 46 PRINT ASK ABOUT THIS ARTICLE

There are hundreds of Click Per Action (CPA) networks all over the internet giving different offers. When you enter CPA marketing for the first time, you encounter those different types of offers and end up being confused as it becomes very difficult to determine what all the different offers are, let alone choosing the ones that are best for you. That is where you need some guide to choose the best for promotion.

The following are the three common types of CPA offers you will find in nearly all the portfolios of any CPA network: free-trial offers, zip-submit offers, and e-mail-submit offers. The major differences are normally in the payouts offered to marketers.

First, the free-trial offers. These are the most popular CPA offers of all among both advertisers (vendors) and marketers (affiliates) who promote them. The reason is simple as you may have rightly guessed: these free trial offers are mostly given completely free of charge to the customer, except for a small fee of about $1.95 to cover the cost of shipping and handling. The customers get the product they want at the lowest possible price, and in return, the advertiser gets a valuable lead.

But how does this benefit you the marketer? Although these offers are free, or nearly free, often times, many companies are prepared to pay out big commissions of up to as much as $20-$100 per single lead to the marketer. The simple reason is that the customer is bound to continue after the free offer period expires; that is, by accepting the free offer trial, the customer is essentially agreeing to be paying a litle more for the product after the free trial period is over and often that is done through a monthly auto-ship program. In essense, therefore, the company recovers the cost of the free products by charging a little more after the free trial period.

As a marketer, your challenge here is delivering the lead for the customer to the landing web page of the advertiser, as keeping that customer is the duty of the advertiser himself. What that means is that you are given a high commission on an offer that is very easy to convert, but your only big job is getting and leading the customer to the landing page of the company’s website. So there is a reason for which free-trial offers are popular.

Secondly, there is the “zip submit” offers. In this type of offers, the only thing visitors have to do is to enter and submit their zip code. Once they have done that, you get paid. The company running the promotion has its own way of making money from the customer on the other end, but you as the CPA marketer are paid just for having the customer enter and submit their zip code. It has to be said, though, that these type of offers generally pay very low – you might get as little as between 75 cents and $1 for one zip code submitted. However, the rate of conversions is very good and if you can drive as much traffic as you can to them, even the little you get per zip code can add up to big amounts of money. And most of the work is without much effort.

The third and last in this article is similar to the one above and is called the “e-mail submit." As in the "zip submit," the only thing the visitors have to do on arrival is to enter and submit their e-mail address and then you get paid. However, like in the zip-submit, the payouts can be a little low, but you can always make up for that in the volume of traffic driven to that site.

To know more about different types of CPA offers and how to choose the right ones to promote and how to promote them, visit http://www.zerofrictionmarketingcashshare.com

http://www.cpa4profit.com/