IS PPC DEAD?

No. PPC still has about 80% of the marketplace of online advertising, but
that percentage is dropping as CPA becomes more popular. In addition,
many marketers like to use PPC in combination with CPA and other models.
Sometimes they will simply split up their offers between different models and
other times they will integrate their campaigns to boost the power of the
CPA network.

This is done with PPC to CPA marketing. Marketers build a PPC campaign and
use the power of the Google AdWords campaign to start build an advertising
campaign that is well exposed as well as targeted. But, then they link it to
the CPA offers in a network by setting the destination URL to the CPA offer.
So, in that model the two work together, even though you are paying for the
privilege. You have to pay for use of the Google AdWords campaign, but you
can set a daily limit and budget that with respect to the amount of leads you
generate so that it is still profitable for you even though you are marketing
someone else's products, not your own.

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