YOU will encounter different terms when you go deeper into the CPA Marketing world. Here are the more common ones:
Affiliate Vs. Merchant
You are considered an affiliate when you participate in CPA opportunities where you are paid on a commission basis.
Campaign
A campaign is a promotion that you will run or participate in. Each campaign pays out based on a different action.
CPA Network
The “network” is the company offering CPA opportunities.
Per Lead or Per Sale
Pay per lead is when you earn money for every new lead generated by your marketing efforts. You do not need to sell anything in order to earn with PPL. With Pay Per Sale (PPS), you must generate a sale in order to be eligible to receive commissions, based on a flat fee or percentage basis.
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